Tag Archives: Smartphone

Smartphone prices to be down in half in 2012


the head of Microsoft’s Windows Phone 7 division says that prices will be going down by as much as half by 2012. Currently the average price of smartphones are around $200 (with a new two year contract). In a speech today at Microsoft’s Worldwide Partner Conference, Windows Phone president Andrew Lees predicted that by the end of 2012, ” … a smartphone that can run something like Windows Phone 7 will actually be down to $100 to $150. So, you’re seeing a dramatic price reduction.”

Lees also talked about having “a unified ecosystem” for PCs, tablets and smartphones, saying, “We are aiming to provide coherence and consistency across the PC, the phone, and the TV, particularly with Xbox. That’s through providing new types of scenarios, things like the way in which we make the user experience more common …”